1. Research Confirms Store Design Significantly Affects Shopping Behavior · A recent study shows that layout, lighting, shelf/display arrangement, and overall visual merchandising have a major impact on how customers behave: the easier and more inviting the layout, the more likely customers browse, engage with items, and make purchases. · When store interior is too crowded or cluttered, shoppers tend to feel discomfort, walk faster, or leave earlier — reducing chances for pur

1. What Research Says: Layout and Visual Merchandising Shape Shopper Behavior · A 2025 study on fashion retail found that well-planned visual merchandising and store layout — including product arrangement, interior lighting, and spatial design — significantly influence customers’ shopping decisions. · That same research shows carefully designed storefronts, window displays, and interior layout increase foot traffic, encourage impulse purchases, and raise overall store profita

How Store Design Shapes Shopper Behavior — What Research Shows · According to a study in fashion retail, proper interior lighting  significantly improves how customers perceive merchandise: good lighting highlights product details and colors, enhancing perceived quality and encouraging purchases. · The same study shows that a thoughtful store layout  — open space, clear sight-lines, good spacing — leads to customers spending more time browsing, which increases the chance of p