1. What Research Says: Layout and Visual Merchandising Shape Shopper Behavior · A 2025 study on fashion retail found that well-planned visual merchandising and store layout — including product arrangement, interior lighting, and spatial design — significantly influence customers’ shopping decisions. · That same research shows carefully designed storefronts, window displays, and interior layout increase foot traffic, encourage impulse purchases, and raise overall store profita

How Store Design Shapes Shopper Behavior — What Research Shows · According to a study in fashion retail, proper interior lighting  significantly improves how customers perceive merchandise: good lighting highlights product details and colors, enhancing perceived quality and encouraging purchases. · The same study shows that a thoughtful store layout  — open space, clear sight-lines, good spacing — leads to customers spending more time browsing, which increases the chance of p

1. Research Confirms: Layout & Visual Merchandising Change What People Buy A recent study found that layout, visual merchandising, and store atmosphere significantly influence customer shopping decisions — from how long they stay, how they move, to whether they buy. · Clean, organized layout and good visual merchandising make stores more attractive and engaging — which increases customers’ willingness to browse and buy. · When people feel comfortable and the environment is in