1. Why Lighting, Layout & Visual Merchandising Matter Research confirms that how a store is designed — layout, lighting, display placement, space planning — has a major influence on shoppers’ decisions. A well-arranged store layout with clear sightlines, comfortable spacing, and good visual merchandising leads to longer browsing, higher engagement, and more purchases. Specifically: · Studies show that improved lighting — especially spotlighting displays or carefully balanced

1. Why Layout, Lighting and Design Matter — Evidence-Backed Insights Research confirms that how a retail space is arranged — layout, lighting, display and ambience — has a major influence on customer behavior and buying decisions. · A spacious, well-organized interior layout with clear pathways and good visibility encourages customers to stay longer and explore more. · Poor layout — cramped aisles, cluttered fixtures — can frustrate shoppers, reduce comfort, and decrease like

1. Studies Show Store Design Really Affects Buying Behavior Research on retail psychology finds that a shop’s layout, display design, and atmosphere strongly influence what customers do. In one study, when stores optimized space, layout, lighting and display, shoppers stayed longer, browsed more, and were more likely to buy — which increased sales and overall store profitability. · When a store is too crowded or cluttered, shoppers tend to leave earlier or avoid exploring. ·