1. Why Layout & Visual Merchandising Are Key — Backed by Research · Research shows that good visual merchandising and thoughtful store layout (lighting, shelf arrangement, clear space) significantly influence customers’ shopping decisions — increasing time spent in store and likelihood to buy. · A spacious interior with uncluttered aisles and good signage helps customers navigate comfortably; crowded or chaotic layouts tend to discourage browsing or cause early exit. · The ps

Why Layout, Flow, and Display Strategy Matter Studies show that store layout, lighting, and visual merchandising have a huge influence on customer behavior and purchase decisions. A properly planned layout — with open space, clear pathways, good lighting, and well-arranged displays — makes customers more comfortable, encourages browsing, and increases the chance of impulse purchases.   When shoppers feel relaxed, can navigate easily, and are drawn to highlighted products via

1. Why Store Layout & Visual Flow Matter — What Research Says How you arrange your store — aisles, fixtures, lighting, entry zone — has a big impact on shopper behaviour. A study of fashion retailers found that store layout, interior lighting, and visual merchandising strongly influence decisions to browse, examine products, and buy. Key findings: · Customers appreciate layout clarity: good aisle arrangement, lighting, display organization help with navigation and ease of sh