1. Why Lighting & Layout Matter Almost as Much as Products Research shows that how a store is lit and arranged — walkways, sight-lines, spacing — has strong impact on shoppers’ feelings and buying behaviour. · A well-lit store makes merchandise easier to examine and increases shoppers’ willingness to browse. In studies where lighting was improved, shoppers handled more items and spent more time at displays. · A thoughtful layout — with a welcoming “decompression zone” near en

Why Store Design & Display Psychology Matter · Research shows that a store’s layout, ambience, fixture placement, and lighting strongly affect how shoppers feel and act. When customers feel relaxed and welcomed, they tend to browse longer and buy more. · Well-designed visual merchandising — from display cases to lighting to decorated zones — doesn’t just show products. It subtly guides customer emotions, builds trust, and triggers impulse purchasing. In short: good design +

1. Why Display & Fixture Design Matters More Than You Think Physical retail isn’t just about products — it’s about experience . The way you present items, the fixtures you choose, and the atmosphere you build influence whether a shopper feels welcomed, curious, or rushed. A well-designed environment can increase dwell time, reduce purchase hesitation, and encourage impulse buying. · Displays and fixtures act as a “silent salesperson” — subtly guiding attention and signaling