1. Why Display & Fixture Design Matters More Than You Think Physical retail isn’t just about products — it’s about experience . The way you present items, the fixtures you choose, and the atmosphere you build influence whether a shopper feels welcomed, curious, or rushed. A well-designed environment can increase dwell time, reduce purchase hesitation, and encourage impulse buying. · Displays and fixtures act as a “silent salesperson” — subtly guiding attention and signaling