1. Research Confirms Store Design Significantly Affects Shopping Behavior · A recent study shows that layout, lighting, shelf/display arrangement, and overall visual merchandising have a major impact on how customers behave: the easier and more inviting the layout, the more likely customers browse, engage with items, and make purchases. · When store interior is too crowded or cluttered, shoppers tend to feel discomfort, walk faster, or leave earlier — reducing chances for pur