1. The Role of the Shop Display Counter in Experience and Sales Your shop display counter  isn’t just the checkout area—it can be a strategic display zone. A well-positioned counter becomes a focal point: a place where display meets interaction. With thoughtful shop decoration  and aligned store fixtures , it becomes both a service point and a merchandising opportunity. · Place the counter in line of sight as shoppers progress through the space—this ensures customers pass by

Coffee retail display

Store fixtures