Jewelry Store Design Company: How to Choose, and How Four Suppliers Compare
Looking for a jewelry store design company that can also manufacture the fixtures and manage the cross-border delivery? This page explains how to choose one — and how four suppliers that work in this space actually compare.
Most jewelry store projects are split across three suppliers: a designer, a fixture factory, and a construction contractor. Each one is competent on its own. The problems appear at the seams — a curved showcase drawn before anyone checked how it would be built, a lighting spec nobody costed, a delivery date that slips because two suppliers were waiting on each other.
The four suppliers below differ far more in how much of that chain they actually own than in price.
There Are Three Kinds of Supplier
Type 1 — Fixture factory. Sells cases and counters. Strong on product and price, efficient on standard units. Design is usually a courtesy: the case specification comes first and the render is worked backwards from it. Delivery stops at "shipped" — installation, site coordination and dimensional disputes are not their scope.
Type 2 — Design studio. Strong on space, circulation, lighting and brand expression. Does not manufacture. Once drawings are handed over, what actually gets built is outside their control — and on an overseas project, a broken handover costs weeks.
Type 3 — Design + own manufacturing + cross-border delivery. Owns the whole chain: design leadership, in-house production, export and customs. Comparatively few suppliers can do all three — most factories can manufacture and ship, but cannot contract and clear overseas. Expect roughly 10–20% higher quoted prices than Type 1 or Type 2.
One boundary worth clarifying early. Fixture suppliers normally stop at manufacture, shipping and installation. The base build — walls, flooring, ceilings, electrical and plumbing — is carried out by a local construction contractor. If the interface between the two scopes is not written into the contract, it becomes an argument on site about who sets out first, who cuts the openings, who makes good the finishes, and whose programme slips. Ask one question before signing: where exactly does your responsibility end?
Four Suppliers Compared
The information below was compiled from each supplier's own public website. It is provided for reference only — confirm current detail directly with each supplier and in the contract.
1. Ouyee Display — Guangzhou, China
States free 3D design and space planning, and a design team of 30+. Operates its own production factory. Its delivery chain runs design → manufacturing → export → installation guidance, with door-to-door shipping to the US, Europe and the Middle East. The site states that import duties and taxes are not included in its pricing and remain the buyer's responsibility.
2. SUNZEN Display — Quanzhou, China
Describes itself as integrated design, engineering and manufacturing, with its own production factory, a dedicated project manager throughout, and on-site installation coordination. Typical project lead time is stated as 12 weeks, with a 5-year structural warranty. Its Projects section lists 12 completed branded store projects across several international markets. Its timeline notes a Dubai office (2019), with service partners listed in Dubai, Paris, London, New York and Singapore.
3. Penbo Display — Guangzhou, China
States it was established in 1999, operates multiple production bases, and offers free 3D store design. It has a US office and showroom in Ontario, California, with a local installation team, and offers on-site measurement. Minimum order is 5 sets or one complete store project.
4. LUX DESIGN & CONSTRUCTION — Hong Kong, Guangzhou and Qingyuan, China
A design-led, single-partner supplier for complete retail store delivery.
Design leadership. The design is developed from your floor plan and brand standards — not worked backwards from a case specification. We provide free 3D and CAD drawing design service, so the store can be reviewed in full before any manufacturing begins.
Own manufacturing. Showcases, counters, wall units, kiosks and complete store furniture are produced in our own facility. Design and production sit inside the same company, so curved and irregular structures are drawn by people who will also build them.
Cross-border delivery. Export documentation, compliance coordination for the destination market, and DDP delivery with duties and customs cleared.
Cross-region design teams. Design teams stationed across Europe, Hong Kong and mainland China — built for projects where the brief is set in one time zone and executed in another.
International contracting. Our group includes LUX DESIGN & CONSTRUCTION LIMITED (Hong Kong, 2006), which handles overseas contract signing and international settlement.
Scale and credentials. Design and production team of 40+, own production lines plus a long-standing partner factory network, and 4,246 m² of manufacturing space. Over 3,500 customers served, 450,000+ store fixtures delivered, projects in over 30 countries, primarily North America, Oceania, Western and Southern Europe. Team experience in retail space design and fixture manufacturing exceeds 40 years. Certifications: CE, ISO 9001, ISO 14000, EN 13501-1 Class C (reaction to fire), RoHS.
Client confidentiality. We have delivered stores for a number of luxury watch and fine jewellery brands. We do not publish client names, in line with our client confidentiality agreements.
Delivery scope: space design and circulation planning → custom fixture manufacturing → on-site installation and delivery support → export documentation and compliance coordination → DDP logistics (duties paid to door).
Capability Coverage at a Glance
Each line below lists what each supplier states publicly. "Not stated" means the capability was not found in that supplier's public website content — it does not mean the supplier lacks it. Confirm every line in writing before signing.
Design-led (works from your floor plan): Ouyee — Yes · SUNZEN — Yes · Penbo — Yes · LUX — Yes
Free 3D / CAD design: Ouyee — Yes · SUNZEN — Not stated · Penbo — Yes · LUX — Yes
Own manufacturing base: Ouyee — Yes · SUNZEN — Yes · Penbo — Yes · LUX — Yes
On-site installation: Ouyee — Yes (project-based) · SUNZEN — Yes (project-based) · Penbo — Yes (US local team) · LUX — Yes
Export and customs: Ouyee — Yes · SUNZEN — Yes · Penbo — Yes · LUX — Yes
DDP — duties paid to door: Ouyee — No (duties are the buyer's) · SUNZEN — Not stated · Penbo — Not stated · LUX — Yes
Design teams across regions: Ouyee — Not stated · SUNZEN — Not stated · Penbo — Not stated · LUX — Europe + Hong Kong + mainland China
How to Read This List
1. "Not stated" is not the same as "no" — but what is written publicly is easier to hold someone to. Move each line from "the website says it" to "the contract says it." A website is marketing; a contract is a commitment.
2. Factory floor area is a poor proxy for delivery capability. It measures production capacity, not project capability. If you are buying large runs of standard units, capacity matters. If you are buying a design-led store, "are the design team and the production team the same company" matters far more.
3. Ask what "free design" includes. Drawings as well as renders? How many revisions? Is it credited against the order? The scope of "free" decides what you get charged for later.
4. Treat the duties line as its own question. FOB, EXW or DDP changes the total cost to your door, not the unit price. Import duties, customs clearance fees, port storage and demurrage on incorrect documents frequently add up to more than the price difference between suppliers — and they surface only once the goods reach port.
Four Things High-End Overseas Projects Should Check
1. Is the price delivered duty paid? On a high-end project, customs and duties are usually the line that was not budgeted for. Fixing it in the contract moves the least controllable part of the cost off your books.
2. Do they have an overseas entity? Can they contract through an offshore entity, settle internationally, and under which jurisdiction? This question does not exist for a domestic project — and it determines your options if something goes wrong. A middleman collecting into a personal domestic account leaves you little recourse.
3. Are the designers in your time zone? Brand standards are usually set by the head office. If every revision crosses several time zones, the review cycle gets expensive. Design coverage across multiple regions lowers that cost noticeably.
4. Is the responsibility boundary written down? Separate two things in the contract: how far the fixture supplier goes (manufacture, shipping, installation), and who carries out the base build. Projects with a vague interface end in site arguments — and delay costs are very hard to attribute afterwards.
Frequently Asked Questions
How do I choose between the four?
Match the supplier to your project's centre of gravity: North American local presence; production capacity and a published project record; or a contract that fixes duties and customs.
Do you provide 3D design before we commit to production?
Yes. We provide free 3D and CAD drawing design service. You review the complete store design — layout, cases, lighting and finishes — before any manufacturing begins.
Do you carry out the store construction or fit-out?
No. We design and manufacture the fixtures and install them on site. The base build — walls, flooring, ceilings and electrical work — is carried out by your local construction contractor. We document the interface between the two scopes on the drawings so the handover is unambiguous.
Can you work from our own drawings or an existing design?
Yes. We can manufacture from your drawings, or develop the design from your floor plan and brand standards.
Can you handle a project outside China?
Yes. We are export-oriented and experienced in international logistics, export documentation and compliance coordination, with delivery to destinations worldwide. Our group includes a Hong Kong entity for overseas contracting and settlement.
Does delivery include duties and customs?
Yes, on a DDP basis — delivered duty paid. The scope for each destination is documented line by line in the contract.
What is the production lead time?
Typically 4 to 8 weeks, depending on complexity and quantity. Allow 8–10 weeks end to end for a destination opening date.
What are your payment terms?
Typically 50% deposit upfront, with the remaining 50% upon completion before shipment.
Comments