Wholesale Display Cases from a Manufacturer: OEM, Private Label & Bulk Pricing

The same display case can be priced three ways — stock, custom or OEM — and most buyers end up paying the wrong one.

Three order types, three price points

Stock means ready to ship: the lowest unit price, no branding, fixed sizes. Custom means your size, materials and layout, built on our standard parts. OEM means your logo, your specification and your packaging on hardware we manufacture. Each step up trades unit price for brand equity on the shelf — for a store that carries its own name, OEM is usually where the margin lives.

Private label: your logo, our hardware

The smallest and fastest way in is branded props: brass earring stands, acrylic risers, wooden trays and small cases, engraved or printed with your mark and packed in boxes carrying your labels and your quantities per carton. These items move in dozens rather than single units, and they are the pieces your customers photograph.

OEM brass earring stands with the client's box label, bubble wrap and quantity notation, ready to ship.

How wholesale pricing tiers actually work

The unit price drops as the quantity rises: a custom rate for 1–10 pieces, a middle tier around 11–50, and a wholesale tier above 50. Mixing standard sizes into a custom order also pulls the average price down. If you run more than one store, or you restock every season, ask for a program price rather than a one-off quote — the order file is the same, the rate is not.

Brand counters: OEM at store scale

A department store brand counter is the same OEM process at store scale: brand colors and materials to the client's brand book, lighting to spec, cabinets and fixtures as one system, delivered and installed. The counter below was manufactured to the client's specification and installed in a department store in Tokyo's Ginza.

A beauty brand counter manufactured to the client's specification and installed in a department store, Tokyo Ginza.

From sample box to first container

Start with one sample box — one to two weeks from drawing to approval. Once the sample is signed off, scale to the full order. Packing, labeling and crating are written into the order file from day one, not negotiated at the dock.

Ready to start an OEM or private-label run? Get a quote in 24 hours. Send your floor plan, product list or a sketch to marketing@lux.com.hk, or message us on WhatsApp at +86 177 3517 3885. Tell us four things and the quotation comes back faster: the product and quantity, your store size or drawing, your country and city, and your opening date. Free 3D design, fixed price, DDP delivery.

Send your logo, product list or a sketch of the counter you have in mind; we send back a free 3D design, a tiered quote and a DDP delivery plan.